Marketing Analytics: Essential Tools for Data-Driven Decisions - Hardcover
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Availability:In StockContributor:Rajkumar Venkatesan, Paul W. Farris, Ronald T. WilcoxSeries:Darden BusinessPublish date:2021-01-13Pages:312
Language:EnglishPublisher:Darden Business PublishingISBN-13:9780813945156ISBN-10:813945151UPC:9780813945156Book Category:Business & EconomicsBook Subcategory:Education, MarketingBook Topic:ResearchSize:9.29 x 7.28 x 0.98 inchesWeight:1.6006Product ID:SCNVJQB31X
Marketing Analytics: Essential Tools for Data-Driven Decisions
The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s. As they illustrate, big data analytics is the engine that drives marketing, providing a forward-looking, predictive perspective for marketing...
Series: Darden Business
Language:EnglishPublisher:Darden Business PublishingISBN-13:9780813945156ISBN-10:813945151UPC:9780813945156Book Category:Business & EconomicsBook Subcategory:Education, MarketingBook Topic:ResearchSize:9.29 x 7.28 x 0.98 inchesWeight:1.6006Product ID:SCNVJQB31X
Rajkumar Venkatesan is Ronald Trzcinski Professor of Business Administration at Darden Business School, University of Virginia.
Publisher: Darden Business Publishing
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