Managing New Technology Development - Hardcover
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Availability:In StockContributor:William E. Souder, Michael K. Badawy, J. Daniel ShermanSeries:McGraw-Hill Engineering & Technology ManagementPublish date:1/1/1994Pages:368
Languages:EnglishPublisher:McGraw-HillISBN-13:9780070597488ISBN-10:0070597480UPC:9780070597488Book Category:Business & Economics, Technology & EngineeringBook Subcategory:Marketing, Industrial Design, EntrepreneurshipBook Topic:ProductSize:9.30 x 6.25 x 1.05 inchesWeight:0.658Product ID:SC3C2B8BS1
New technology development starts with the generation of an idea. It ends with that idea's commercial application: a new product or a new service. In Between is a complex sequence of stages demanding specialized management methods. With this in depth survey, R&D, marketing, and engineering managers can learn from the foremost experts about the most successful, proven practices and techniques-for managing all the stages of new technology development.
Languages:EnglishPublisher:McGraw-HillISBN-13:9780070597488ISBN-10:0070597480UPC:9780070597488Book Category:Business & Economics, Technology & EngineeringBook Subcategory:Marketing, Industrial Design, EntrepreneurshipBook Topic:ProductSize:9.30 x 6.25 x 1.05 inchesWeight:0.658Product ID:SC3C2B8BS1
Publisher: McGraw-Hill
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