Making the Ask: The Artful Science of High-Value Fundraising - Paperback
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Making the Ask: The Artful Science of High-Value Fundraising
If you're a fundraiser or social entrepreneur keen to secure large gift for any kind of social cause you need to be able to ask the right people for the right money in the right way. But how do you do that?
In this ground-breaking book, global experts Bernard Ross and Clare Segal share their approach - used by major fundraising organisations from UNHCR in the Middle East to MSF in the US and from...
Bernard Ross is a co-director of =mc consulting, a management consultancy working worldwide for ethical organisations.
He co-authored Breakthrough Thinking for Non-Profit Organisations with Clare Segal which received the Terry McAdam Award for Best Non-Profit Book in the USA 2004.
The Influential Fundraiser was nominated as one of the top 5 'must read' non-profit books in the New York Times...
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