Making Strategy: Mapping Out Strategic Success - Paperback
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This book takes students and practitioners through the process of making strategy in easy-to-follow steps, showing the reader how to identify the true goals of the organization and develop a clear action plan for achieving them. These techniques can be used to develop a business model and manage key strategic issues for teams, units and departments, as well as for a complete organization. The Second Edition includes more real-life example, added resource appendices, and deeper guidance in identifying and developing the distinctive competencies unique to individual organizations.
This text has a companion website with instructor resources including teaching notes and lecture slides.
Colin Eden is Professor of Management Science and Strategic Management, Associate Dean and Director of the International Division, Strathclyde University Business School, UK.
Edition
2nd Edition
Contributor(s)
Authors
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