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Major Theories of Media Effects: Analysis and Evaluation

Major Theories of Media Effects: Analysis and Evaluation - Paperback

by W. James Potter
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Availability:In StockContributor:W. James PotterPublish date:2019-11-19Pages:306
Language:EnglishPublisher:Peter Lang Inc., International Academic PubliISBN-13:9781433169519ISBN-10:1433169517UPC:9781433169519Book Category:Social ScienceBook Subcategory:Media StudiesSize:8.90 x 6.00 x 0.80 inchesWeight:0.9017Product ID:SCVV01TJ22

Major Theories of Media Effects: Analysis and Evaluation

In Major Theories of Media Effects, six major theories of media effects are analyzed and evaluated to assess the current state of knowledge in the field of media effects. This book is valuable as a reference for scholars and a textbook for graduate and advanced undergraduate courses in media studies.

Language:EnglishPublisher:Peter Lang Inc., International Academic PubliISBN-13:9781433169519ISBN-10:1433169517UPC:9781433169519Book Category:Social ScienceBook Subcategory:Media StudiesSize:8.90 x 6.00 x 0.80 inchesWeight:0.9017Product ID:SCVV01TJ22

W. James Potter is a professor in the Department of Communication at the University of California at Santa Barbara. Since earning his two Ph.D.s (Indiana University and Florida State University), he has published over two dozen books in the areas of media effects and media literacy.


Publisher: Peter Lang Inc., International Academic Publi

Contributor(s)

W. James Potter

Author

W. James Potter

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