LinkedIn for Personal Branding: The Ultimate Guide - Paperback
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LinkedIn for Personal Branding: The Ultimate Guide
AMAZON #1 BESTSELLER - 2021 EDITION
Make a real impact on LinkedIn
This comprehensive guide provides strategic insights for building your professional brand on LinkedIn. Written by LinkedIn expert Sandra Long, this book goes beyond basic feature tutorials to deliver actionable strategies for executives, job seekers, business owners, students, and independent professionals.
What Makes This Guide Unique
Unlike typical LinkedIn tutorials, this book focuses on strategic positioning with dozens of real examples and case studies. You'll find best practices for every profile section, six chapters dedicated to LinkedIn content strategies, writing prompts for your About section with five persona examples, and five distinct approaches to the work experience section.
The book includes specific advice tailored to different professional roles: job seekers, executives, employees, salespeople, freelancers, and those with portfolio careers. You'll also learn how to measure and improve your LinkedIn performance, plus access an online Reader Resource website with additional materials.
Core Skills You'll Master
Improve your discoverability on LinkedIn and Google through profile optimization. Learn to leverage images, videos, links, and new profile sections effectively. Attract prospects and employers through strategic profile content and thought leadership. Build social proof with recommendations and endorsements. Master headline writing and understand best practices for Company pages and Groups.
Who This Book Serves
This guide is designed for executives and aspiring leaders, current and future business owners, students and recent graduates, independent professionals and consultants, and active job seekers. Whether you're building a personal brand, growing your business, or advancing your career, this book provides the framework and tactics you need.
Sandra Long is a LinkedIn expert, consultant, author, and speaker. Her best-selling book is LinkedIn for Personal Branding; The Ultimate Guide. Sandra presented the first-ever TEDx talk about LinkedIn in 2019. The 11-minute speech is called LinkedIn Community: A Super Power Hiding in Plain Sight and is available on YouTube. Sandra and her company Post Road Consulting focus 100% on LinkedIn education and thought leadership.
With close to 30 years of B2B sales and leadership experience, Sandra Long founded Post Road Consulting in Westport CT. Sandra and her team help companies to stimulate growth by more effectively using LinkedIn for sales and recruiting. She also works with job seekers and individual professionals to help them take their business or career to the next level. Sandra is a popular speaker, trainer, writer, and consultant. She readily shares her unique perspective and advice on personal branding, network building, sales, recruiting, and thought leadership with her readers, audiences, and clients. She enjoys speaking at corporations, universities, conferences, as well as for industry association events. Sandra and the Post Road team also have extensive experience with entrepreneurs, consultants, corporate executives, and attorneys.
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