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Learning Google Analytics: Creating Business Impact and Driving Insights

Learning Google Analytics: Creating Business Impact and Driving Insights - Paperback

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Availability:In StockContributor:Mark EdmondsonPublish date:2022-12-20Pages:339
Language:EnglishPublisher:O'Reilly MediaISBN-13:9781098113087ISBN-10:109811308XUPC:9781098113087Book Category:Computers, MathematicsBook Subcategory:Data Science, Complex AnalysisBook Topic:Data Modeling & Design, Data WarehousingSize:9.10 x 7.00 x 0.80 inchesWeight:1.2015Product ID:SC8RBXJ90V

Learning Google Analytics: Creating Business Impact and Driving Insights

Why is Google Analytics 4 the most modern data model available for digital marketing analytics? Rather than simply reporting what has happened, GA4's new cloud integrations enable more data activation, linking online and offline data across all your streams to provide end-to-end marketing data. This practical book prepares you for the future of digital marketing by demonstrating how GA4 supports...

Language:EnglishPublisher:O'Reilly MediaISBN-13:9781098113087ISBN-10:109811308XUPC:9781098113087Book Category:Computers, MathematicsBook Subcategory:Data Science, Complex AnalysisBook Topic:Data Modeling & Design, Data WarehousingSize:9.10 x 7.00 x 0.80 inchesWeight:1.2015Product ID:SC8RBXJ90V
Publisher: O'Reilly Media

Contributor(s)

Mark Edmondson

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