Lean, Rapid and Profitable New Product Development - Paperback
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Language:EnglishPublisher:Booksurge PublishingISBN-13:9781439224601ISBN-10:1439224609UPC:9781439224601Book Category:Business & EconomicsBook Subcategory:ManagementSize:9.02 x 5.98 x 0.46 inchesWeight:0.6504Product ID:SCM2KQ4SG5
Lean, Rapid and Profitable New Product Development
Although many companies have introduced product innovation processes, they are still struggling to achieve the financial results they expected. This book shows how to properly balance the need for speed with the drive for profitability. It demonstrates how to maximize the value of a new product portfolio, how to streamline the product innovation process, and how to achieve growth that is both...
Language:EnglishPublisher:Booksurge PublishingISBN-13:9781439224601ISBN-10:1439224609UPC:9781439224601Book Category:Business & EconomicsBook Subcategory:ManagementSize:9.02 x 5.98 x 0.46 inchesWeight:0.6504Product ID:SCM2KQ4SG5
Robert G. Cooper is a professor emeritus of marketing at McMaster University. Founder of the widely employed Stage-Gate product development process. Scott J. Edgett is co-founder and CEO of Stage-Gate International and the Product Development Institute.
Publisher: Booksurge Publishing
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