Leading Digital: Turning Technology Into Business Transformation - Hardcover
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Availability:In StockContributor:George Westerman, Didier Bonnet, Andrew McAfeePublish date:2014-10-14Pages:256
Language:EnglishPublisher:Harvard Business Review PressISBN-13:9781625272478ISBN-10:1625272472UPC:9781625272478Book Category:Business & EconomicsBook Subcategory:Management, Strategic Planning, Information ManagementAward:2015 Axiom Business Book Awards Silver Medal Winner - Business Technology AwardSize:9.30 x 6.40 x 1.10 inchesWeight:1.1508Product ID:SCWB71PV1S
Leading Digital: Turning Technology Into Business Transformation
Become a Digital Master--No Matter What Business You're In If you think the phrase "going digital" is only relevant for industries like tech, media, and entertainment--think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it--including your industry. The problem is that most accounts of...
Language:EnglishPublisher:Harvard Business Review PressISBN-13:9781625272478ISBN-10:1625272472UPC:9781625272478Book Category:Business & EconomicsBook Subcategory:Management, Strategic Planning, Information ManagementAward:2015 Axiom Business Book Awards Silver Medal Winner - Business Technology AwardSize:9.30 x 6.40 x 1.10 inchesWeight:1.1508Product ID:SCWB71PV1S
George Westerman is a Research Scientist in the MIT Initiative on the Digital Economy. His research and teaching help senior executives drive competitive advantage with digital technology. He is coauthor of two award-winning books: The Real Business of IT (2009) and IT Risk (2007). Didier Bonnet is a Senior Vice President at Capgemini Consulting, where he serves as Global Practice Leader and...
Publisher: Harvard Business Review Press
Awards
🏆 2015 Axiom Business Book Awards Silver Medal Winner - Business Technology Award
Contributor(s)
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