Surprise Castle
/Books/Business
KFC in China: Secret Recipe for Success

KFC in China: Secret Recipe for Success - Paperback

by Warren Liu
$17.99
$24.95
-28%
Quantity
01

Pay over time for orders over $35.00 with

Availability:In StockContributor:Warren LiuPublish date:2008-09-01Pages:200
Language:EnglishPublisher:WileyISBN-13:9780470823842ISBN-10:470823844UPC:9780470823842Book Category:Business & EconomicsBook Subcategory:Decision Making & Problem Solving, Industries, Corporate & Business HistoryBook Topic:Food IndustrySize:8.92 x 6.70 x 0.70 inchesWeight:0.7099Product ID:SC0D60E0YW
Ranked #5 in INSEAD's Top Ten Knowledge Articles for Q2 2009

This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC China's business strategy has since been rewarded with an unlikely industry leadership position in growth, profitability, market share, and brand recognition in the world's fastest growing economy.

Language:EnglishPublisher:WileyISBN-13:9780470823842ISBN-10:470823844UPC:9780470823842Book Category:Business & EconomicsBook Subcategory:Decision Making & Problem Solving, Industries, Corporate & Business HistoryBook Topic:Food IndustrySize:8.92 x 6.70 x 0.70 inchesWeight:0.7099Product ID:SC0D60E0YW

Former vice president of business development and a member of Tricon Restaurants' Executive Committee, Warren Liu was integral to KFC's stunning success in China.
A Harvard MBA, Warren was also formerly Senior Vice President & General Manager, Greater China of MasterCard International.

Publisher: Wiley

Contributor(s)

Warren Liu

Author

Warren Liu

Free shipping on orders over $75. Standard shipping takes 3-7 business days. Returns accepted within 30 days of purchase.

Recently Viewed

View All