Key Account Management: Strategies to Leverage Information, Technology, and Relationships to Deliver Value to Large Customers - Paperback
$15.99
$21.99
-27%Quantity
01
Pay over time for orders over $35.00 with
Language:EnglishPublisher:Business Expert PressISBN-13:9781631571749ISBN-10:1631571745UPC:9781631571749Book Category:Business & EconomicsBook Subcategory:Sales & SellingSize:9.00 x 6.00 x 0.38 inchesWeight:0.5401Product ID:SCWK8NPTVG
Key Account Management: Strategies to Leverage Information, Technology, and Relationships to Deliver Value to Large Customers
Now more than ever, companies are faced with a critical and challenging truth. Today's customer is demanding more attention, superior service, and the expertise of a dedicated sales team. Suppliers must make dif cult choices to determine how to allocate limited resources, including which customers receive the highest level of service. Increasingly, supply side organizations are working to design...
Language:EnglishPublisher:Business Expert PressISBN-13:9781631571749ISBN-10:1631571745UPC:9781631571749Book Category:Business & EconomicsBook Subcategory:Sales & SellingSize:9.00 x 6.00 x 0.38 inchesWeight:0.5401Product ID:SCWK8NPTVG
Joël Le Bon is a marketing professor at the University of Houston C.T. Bauer College of Business where he also serves as Director of Executive Education for the Sales Excellence Institute. He received a Bachelor of Arts in Management Science, a Master of Science in Marketing and Strategy, and a PhD in Marketing from the University of Paris Dauphine. His research has received numerous awards and...
Publisher: Business Expert Press
Contributor(s)
Author
Free shipping on orders over $75. Standard shipping takes 3-7 business days. Returns accepted within 30 days of purchase.