Key Account Management and Planning: The Comprehensive Handbook for Managing Your Compa - Paperback
by Noel Capon
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Language:EnglishPublisher:Free PressISBN-13:9781451624236ISBN-10:1451624239UPC:9781451624236Book Category:Business & EconomicsBook Subcategory:Sales & Selling, Advertising & Promotion, EntrepreneurshipBook Topic:ManagementSize:9.00 x 6.00 x 1.20 inchesWeight:1.6006Product ID:SCRARSCY8F
Key Account Management and Planning: The Comprehensive Handbook for Managing Your Compa
The vastly increased level of competitive intensity faced by corporations and the increased costs of selling have radically changed the nature of the traditional selling process. Key or "strategic" accounts have now become a company's most important asset, in some cases supplying in excess of 80 percent of a firm's revenues. Here, in one powerful volume, key account management expert Noel Capon...
Language:EnglishPublisher:Free PressISBN-13:9781451624236ISBN-10:1451624239UPC:9781451624236Book Category:Business & EconomicsBook Subcategory:Sales & Selling, Advertising & Promotion, EntrepreneurshipBook Topic:ManagementSize:9.00 x 6.00 x 1.20 inchesWeight:1.6006Product ID:SCRARSCY8F
Noel Capon is the R.C. Kopf Professor of International Marketing and consults to leading companies throughout the world. Professor Capon is one of the world's leading experts on key account management. He has published more than eighty articles, book chapters, and books and won the Chazen International Innovation Prize in 1996. He has taught in France, Hong Kong, and the People's Republic of...
Publisher: Free Press
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