Kellogg on Strategy - Hardcover
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Language:EnglishPublisher:WileyISBN-13:9780471478553ISBN-10:471478555UPC:9780471478553Book Category:Business & EconomicsBook Subcategory:Management, Strategic PlanningSize:9.40 x 6.32 x 0.89 inchesWeight:0.9215Product ID:SCZB6VGCMK
Kellogg on Strategy
Written for business executives and MBA students, Kellogg on Strategy is a practical guide to choosing the right strategy for your business and applying it correctly. Rather than covering the basics of strategy, this expert guide shows you how to use strategy effectively so your business can succeed. You'll learn to analyze your current competitive position, develop the perfect strategy to match...
Language:EnglishPublisher:WileyISBN-13:9780471478553ISBN-10:471478555UPC:9780471478553Book Category:Business & EconomicsBook Subcategory:Management, Strategic PlanningSize:9.40 x 6.32 x 0.89 inchesWeight:0.9215Product ID:SCZB6VGCMK
DAVID DRANOVE is the Walter McNerney Distinguished Professor of Health Industry Management and Professor of Management and Strategy at the Kellogg Graduate School of Management. He is also the former chair of the Department of Management and Strategy at the Kellogg School. Widely published in a number of business journals, he is also the coauthor of Economics of Strategy, from Wiley.
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Publisher: Wiley
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