Surprise Castle
/Books/Business/Management
Kellogg on Strategy

Kellogg on Strategy - Hardcover

by David Dranove, Sonia Marciano
$25.99
$35.00
-26%
Quantity
01

Pay over time for orders over $35.00 with

Offers & Perks

Earn 25 points with this purchase

Added to your rewards balance after checkout.

100 points welcome bonus

Create an account and start with extra points.

Join now
How rewards workSign in
Availability:In StockContributor:David Dranove, Sonia MarcianoPublish date:2005-07-01Pages:240
Languages:EnglishPublisher:WileyISBN-13:9780471478553ISBN-10:471478555UPC:9780471478553Book Category:Business & EconomicsBook Subcategory:Management, Strategic PlanningSize:9.40 x 6.32 x 0.89 inchesWeight:0.92Product ID:SCZB6VGCMK
Written for business executives and MBA students, Kellogg on Strategy is a practical guide to choosing the right strategy for your business and applying it correctly. Rather than covering the basics of strategy, this expert guide shows you how to use strategy effectively so your business can succeed. You'll learn to analyze your current competitive position, develop the perfect strategy to match your goals, and apply that strategy thoughtfully and effectively. Inside, you'll find expert guidance on:
* Measuring your firm's competitive advantage
* Analyzing opportunities and threats in your industry
* Responding to a competitor's strategy and pricing
* Coping with entry into new markets
* Positioning your firm against the competition
* Developing a sustainable, long-term competitive advantage
* And much more
Languages:EnglishPublisher:WileyISBN-13:9780471478553ISBN-10:471478555UPC:9780471478553Book Category:Business & EconomicsBook Subcategory:Management, Strategic PlanningSize:9.40 x 6.32 x 0.89 inchesWeight:0.92Product ID:SCZB6VGCMK

DAVID DRANOVE is the Walter McNerney Distinguished Professor of Health Industry Management and Professor of Management and Strategy at the Kellogg Graduate School of Management. He is also the former chair of the Department of Management and Strategy at the Kellogg School. Widely published in a number of business journals, he is also the coauthor of Economics of Strategy, from Wiley.

SONIA MARCIANO is Institute Fellow and Senior Lecturer at The Institute for Strategy and Competitiveness at the Harvard Business School. Previously, she was Clinical Professor of Management and Strategy at the Kellogg School and Adjunct Professor of Strategy at The University of Chicago.

Publisher: Wiley

Contributor(s)

David Dranove, Sonia Marciano

Authors

David Dranove, Sonia Marciano

Free shipping on orders over $75. Standard shipping takes 3-7 business days. Returns accepted within 30 days of purchase.