Keep Your Donors - Hardcover
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Availability:In StockContributor:Tom Ahern, Simone P. JoyauxSeries:AFP/Wiley Fund Development #170Publish date:2007-11-01Pages:480
Language:EnglishPublisher:WileyISBN-13:9780470080399ISBN-10:470080396UPC:9780470080399Book Category:Business & EconomicsBook Subcategory:Nonprofit Organizations & Charities, Small BusinessSize:10.22 x 7.33 x 1.46 inchesWeight:2.2112Product ID:SC61F5XYCN
Keep Your Donors
Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analyses, Keep Your...
Series: AFP/Wiley Fund Development #170
Language:EnglishPublisher:WileyISBN-13:9780470080399ISBN-10:470080396UPC:9780470080399Book Category:Business & EconomicsBook Subcategory:Nonprofit Organizations & Charities, Small BusinessSize:10.22 x 7.33 x 1.46 inchesWeight:2.2112Product ID:SC61F5XYCN
Tom Ahern is recognized as one of North America's leading authorities on how to make nonprofit communications consistently effective. He speaks frequently in the United States and Canada on reader psychology, direct mail principles, good (and not very good) graphic design as applied to fundraising and nonprofit branding. He is president of Ahern Communications, Ink, a consultancy specializing in...
Publisher: Wiley
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