JayBangs: How Jay Stein, MCA, & Universal Invented the Modern Theme Park and Beat Disney at Its Own Game - Paperback
by Sam Gennawey
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Language:EnglishPublisher:Theme Park PressISBN-13:9798896091646UPC:9798896091646Book Category:Biography & Autobiography, Performing Arts, TravelBook Subcategory:Entertainment & Performing Arts, Special InterestBook Topic:Amusement & Theme ParksSize:9.00 x 6.00 x 0.48 inchesWeight:0.69Product ID:SCX5R1R19V
JayBangs: How Jay Stein, MCA, & Universal Invented the Modern Theme Park and Beat Disney at Its Own Game
Jay Stein Builds a Better Mousetrap
After years of sitting fat and happy atop the theme park totem pole, Mickey Mouse discovered a big cat in his backyard named Jay Stein. Against stiff odds, corporate politics, and fierce opposition from Michael Eisner's Disney, Jay Stein founded Universal Studios Florida. This is how he did it.
Starting in the mailroom of MCA (now NBCUniversal), where his duties...
Language:EnglishPublisher:Theme Park PressISBN-13:9798896091646UPC:9798896091646Book Category:Biography & Autobiography, Performing Arts, TravelBook Subcategory:Entertainment & Performing Arts, Special InterestBook Topic:Amusement & Theme ParksSize:9.00 x 6.00 x 0.48 inchesWeight:0.69Product ID:SCX5R1R19V
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