It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose - Paperback
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Availability:In StockContributor:Roy M. Spence, Haley Rushing (Contribution by)Audience:Young AdultPublish date:2011-10-25Pages:336
Language:EnglishPublisher:PortfolioISBN-13:9781591844471ISBN-10:1591844479UPC:9781591844471Book Category:Business & EconomicsBook Subcategory:Strategic Planning, Management, LeadershipSize:8.39 x 5.57 x 0.86 inchesWeight:0.6415Product ID:SCM3DB47SN
It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose
"Roy Spence is a brilliant, sparkling gem. True greatness comes in direct proportion to passionate pursuit of a purpose beyond money." -Jim Collins, author of Good to Great
Over the last thirty-five years, Roy Spence has helped organizations such as Southwest Airlines, BMW, the University of Texas, Wal-Mart, the Clinton Global Initiative, and many others achieve greatness by obsessing about one...
Audience: Young Adult
Language:EnglishPublisher:PortfolioISBN-13:9781591844471ISBN-10:1591844479UPC:9781591844471Book Category:Business & EconomicsBook Subcategory:Strategic Planning, Management, LeadershipSize:8.39 x 5.57 x 0.86 inchesWeight:0.6415Product ID:SCM3DB47SN
Roy M. Spence Jr. is chairman and CEO of GSD&M Idea City, a leading national marketing communications and advertising company that has helped grow some of the world's most successful brands. In 1971, Roy and a group of friends founded the agency just after graduating from the University of Texas at Austin. Roy led an effort to build an environment where ideas are destined to flourish and...
Publisher: Portfolio
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