International Marketing in the Network Economy: A Knowledge-Based Approach - Hardcover
$54.99
Quantity
01
Pay over time for orders over $35.00 with
Offers & Perks
Earn 54 points with this purchase
Added to your rewards balance after checkout.
100 points welcome bonus
Create an account and start with extra points.
Languages:EnglishPublisher:Palgrave MacMillanISBN-13:9780230515703ISBN-10:0230515703UPC:9780230515703Book Category:Business & EconomicsBook Subcategory:Marketing, InternationalBook Topic:MultilevelSize:8.71 x 5.82 x 0.88 inchesWeight:0.468Product ID:SCP58QYWZY
The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.
Languages:EnglishPublisher:Palgrave MacMillanISBN-13:9780230515703ISBN-10:0230515703UPC:9780230515703Book Category:Business & EconomicsBook Subcategory:Marketing, InternationalBook Topic:MultilevelSize:8.71 x 5.82 x 0.88 inchesWeight:0.468Product ID:SCP58QYWZY
FLORIAN KOHLBACHER is a Research Fellow at the German Institute for Japanese Studies in Tokyo. Before, he was a Visiting Researcher at Hitotsubashi University, Tokyo, for two years, during which he conducted the research that led to this book.
Publisher: Palgrave MacMillan
Edition
2007 Edition
Contributor(s)
Author
Free shipping on orders over $75. Standard shipping takes 3-7 business days. Returns accepted within 30 days of purchase.