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International Marketing in a Changing World: A Managerial Guidebook

International Marketing in a Changing World: A Managerial Guidebook - Paperback

by M. Billur Akdeniz, Sebastian van der Vegt, S. Tamer Cavusgil
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Availability:In StockContributor:M. Billur Akdeniz, Sebastian van der Vegt, S. Tamer CavusgilPublish date:2025-08-19Pages:266
Languages:EnglishPublisher:Business Expert PressISBN-13:9781637428481ISBN-10:1637428480UPC:9781637428481Book Category:Business & EconomicsBook Subcategory:International, Marketing, E-CommerceBook Topic:Marketing, Research, Digital MarketingSize:9.00 x 6.00 x 0.56 inchesWeight:0.8Product ID:SCB99X6J0R

Navigate Global Markets with Confidence

International marketing has never been more complex - or more essential. Technological advancements, shifting consumer behaviors, and evolving regulations are transforming the global business landscape. Success requires a clear, adaptable approach that bridges strategy and execution.

International Marketing in a Changing World is a practical, insightful guide for business leaders, marketing professionals, and students. Balancing strategic insights with real-world applications, it delivers actionable guidance for those shaping international strategies today and in the future.

Authored by experts with decades of experience in academia and industry, this book incorporates insights from 100+ business educators and executives. Its unique 3W-1H framework simplifies complex decisions, helping marketers focus on what matters most.

With relevant case studies, contemporary business examples, and a seamless blend of theory and practice, this book equips readers with the tools to succeed in an ever-evolving global marketplace.

Languages:EnglishPublisher:Business Expert PressISBN-13:9781637428481ISBN-10:1637428480UPC:9781637428481Book Category:Business & EconomicsBook Subcategory:International, Marketing, E-CommerceBook Topic:Marketing, Research, Digital MarketingSize:9.00 x 6.00 x 0.56 inchesWeight:0.8Product ID:SCB99X6J0R
Akdeniz, M. Billur: - M. Billur Akdeniz is a Professor of Marketing at the Paul College of Business and Economics, University of New Hampshire. Her research specializes in innovation, brand management, and international marketing. She is an award-winning teacher with expertise in marketing strategy and marketing analytics.Van Der Vegt, Sebastian: - Sebastian van der Vegt is a global strategist and founding partner at WMBV Consulting, with over two decades of experience helping organizations expand across international markets. A former Coca-Cola executive and United Nations professional, he has led award-winning initiatives in sustainability, communications, and brand strategy.Cavusgil, S. Tamer: - S. Tamer Cavusgil is Regents' Professor, Fuller E. Callaway Professorial Chair, and Executive Director of the Center for International Business Education and Research, J. Mack Robinson College of Business, Georgia State University. He has been mentoring students, executives, and educators in international business for the past four decades.
Publisher: Business Expert Press

Contributor(s)

M. Billur Akdeniz, Sebastian van der Vegt, S. Tamer Cavusgil

Authors

M. Billur Akdeniz, Sebastian van der Vegt, S. Tamer Cavusgil

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