International Marketing in a Changing World: A Managerial Guidebook - Paperback
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Availability:In StockContributor:M. Billur Akdeniz, Sebastian Van Der Vegt, S. Tamer CavusgilPublish date:8/19/2025Pages:266
Language:EnglishPublisher:Business Expert PressISBN-13:9781637428481ISBN-10:1637428480UPC:9781637428481Book Category:Business & EconomicsBook Subcategory:International, Marketing, E-CommerceBook Topic:Marketing, Research, Digital MarketingSize:9.00 x 6.00 x 0.56 inchesWeight:0.8003Product ID:SCB99X6J0R
International Marketing in a Changing World: A Managerial Guidebook
Navigate Global Markets with Confidence
International marketing has never been more complex - or more essential. Technological advancements, shifting consumer behaviors, and evolving regulations are transforming the global business landscape. Success requires a clear, adaptable approach that bridges strategy and execution.
International Marketing in a Changing World is a practical, insightful guide...
Language:EnglishPublisher:Business Expert PressISBN-13:9781637428481ISBN-10:1637428480UPC:9781637428481Book Category:Business & EconomicsBook Subcategory:International, Marketing, E-CommerceBook Topic:Marketing, Research, Digital MarketingSize:9.00 x 6.00 x 0.56 inchesWeight:0.8003Product ID:SCB99X6J0R
Akdeniz, M. Billur: - M. Billur Akdeniz is a Professor of Marketing at the Paul College of Business and Economics, University of New Hampshire. Her research specializes in innovation, brand management, and international marketing. She is an award-winning teacher with expertise in marketing strategy and marketing analytics.Van Der Vegt, Sebastian: - Sebastian van der Vegt is a global strategist...
Publisher: Business Expert Press
Contributor(s)
M. Billur Akdeniz, Sebastian Van Der Vegt, S. Tamer Cavusgil
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