International Corporate Brand Management: Evaluating Standardized Corporate Branding Across Countries - Paperback
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Availability:In StockContributor:Markus MeiererSeries:Handel Und Internationales Marketing Retailing and InternatiPublish date:10/14/2010Pages:206
Languages:EnglishPublisher:Gabler VerlagISBN-13:9783834924605ISBN-10:3834924601UPC:9783834924605Book Category:Business & EconomicsBook Subcategory:MarketingSize:8.27 x 5.83 x 0.48 inchesWeight:0.277Product ID:SCJJ5BKXC1
Languages:EnglishPublisher:Gabler VerlagISBN-13:9783834924605ISBN-10:3834924601UPC:9783834924605Book Category:Business & EconomicsBook Subcategory:MarketingSize:8.27 x 5.83 x 0.48 inchesWeight:0.277Product ID:SCJJ5BKXC1
Dr. Markus Meierer received his doctor's degree from the University of Trier (FB IV), where he worked at the chair of Prof. Dr. Prof. h.c. Bernhard Swoboda. He is a Senior Research Associate at the University of Zurich.
Publisher: Gabler Verlag
Edition
2011 Edition
Contributor(s)
Author
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