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International Business Essentials You Always Wanted to Know: A Beginner's Guide to Global Strategies, Market Entry, Cultural Intelligence & World Trad

International Business Essentials You Always Wanted to Know: A Beginner's Guide to Global Strategies, Market Entry, Cultural Intelligence & World Trad - Paperback

by Lisa Power, Vibrant Publishers
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Availability:In StockContributor:Lisa Power, Vibrant PublishersPublish date:3/3/2025Pages:252
Language:EnglishPublisher:Vibrant PublishersISBN-13:9781636513294ISBN-10:1636513298UPC:9781636513294Book Category:Business & EconomicsBook Subcategory:InternationalBook Topic:MarketingSize:8.50 x 5.50 x 0.53 inchesWeight:0.6504Product ID:SCQXAE4K6A
Unlocking success across borders

Unlock global success with International Business Essentials You Always Wanted to Know. This foundational guide is ideal for entrepreneurs, students, and professionals who want to navigate the financial and strategic complexities of today's global marketplace. Covering key topics from trade and currency dynamics to cultural intelligence, this book informs business planning by simplifying the forces that shape modern international business.

You'll Learn About:

  • Global market entry strategies necessary for expanding into new markets
  • Cultural intelligence models that demystify cultural differences, helping you build adaptable skills for successful global interactions
  • Risk mitigation strategies to address currency fluctuations, tariffs, and other dynamic conditions
  • Financial tools and strategies that help companies thrive in competitive, interconnected world markets
  • Frameworks for navigating political and economic risks and opportunities

Prepare to succeed in any international business environment with this essential resource-your key to building expertise in global commerce.
Language:EnglishPublisher:Vibrant PublishersISBN-13:9781636513294ISBN-10:1636513298UPC:9781636513294Book Category:Business & EconomicsBook Subcategory:InternationalBook Topic:MarketingSize:8.50 x 5.50 x 0.53 inchesWeight:0.6504Product ID:SCQXAE4K6A
Power, Lisa: - Dr. Lisa Power is a global business educator, leadership expert, researcher, author, and advisor, specializing in cultural intelligence, marketing, and sustainable business strategy.Publishers, Vibrant: - Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth. Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.
Publisher: Vibrant Publishers

Contributor(s)

Lisa Power, Vibrant Publishers

Author

Lisa Power, Vibrant Publishers

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