Internal Marketing: Directions for Management - Hardcover
Pay over time for orders over $35.00 with
Offers & Perks
Earn 277 points with this purchase
Added to your rewards balance after checkout.
100 points welcome bonus
Create an account and start with extra points.
Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:
* the social model of marketing
* the human resource management perspective
* marketing and service management
* quality management
* organizational development
* corporate identity, image and reputation
* corporate communication.
Comprising new theoretical and empirical work, this book also features in depth case studies covering a wide range of sector and industry applications.
Contributor(s)
Free shipping on orders over $75. Standard shipping takes 3-7 business days. Eligible items may be returned within 30 days of delivery. Conditions apply.