Inside Coca-Cola: A Ceo's Life Story of Building the World's Most Popular Brand - Paperback
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Language:EnglishPublisher:St. Martin's GriffinISBN-13:9781250013712ISBN-10:1250013712UPC:9781250013712Book Category:Business & Economics, Biography & AutobiographyBook Subcategory:Corporate & Business History, Business, Personal MemoirsSize:8.10 x 5.40 x 0.80 inchesWeight:0.7011Product ID:SCW0JDT7DG
Inside Coca-Cola: A Ceo's Life Story of Building the World's Most Popular Brand
The first book by a Coca-Cola CEO tells the remarkable story of the company's revival.
Neville Isdell was a key player at Coca-Cola for more than thirty years, retiring in 2009 as Chairman after rebuilding the tarnished brand image of the world's leading soft-drink company. Inside Coca-Cola tells an extraordinary personal and professional worldwide story, ranging from Northern Ireland to South...Language:EnglishPublisher:St. Martin's GriffinISBN-13:9781250013712ISBN-10:1250013712UPC:9781250013712Book Category:Business & Economics, Biography & AutobiographyBook Subcategory:Corporate & Business History, Business, Personal MemoirsSize:8.10 x 5.40 x 0.80 inchesWeight:0.7011Product ID:SCW0JDT7DG
NEVILLE ISDELL is the former Chairman and CEO of Coca-Cola. Originally from Ireland, Isdell grew up in Zambia and attended college in South Africa. He now lives with his wife, Pamela, in Barbados.
DAVID BEASLEY is a writer based in Atlanta.
Publisher: St. Martin's Griffin
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