Innovation and Competition in Zimbabwean Pentecostalism: Megachurches and the Marketization of Religion - Paperback
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Availability:In StockContributor:Ezra Chitando, Anthony B. Pinn, Monica R. MillerSeries:Bloomsbury Studies in Black Religion and CulturesTheme:Religious Orientation/ChristianPublish date:8/25/2022Pages:256
Languages:EnglishPublisher:Bloomsbury AcademicISBN-13:9781350213272ISBN-10:1350213276UPC:9781350213272Book Category:Religion, Social ScienceBook Subcategory:Christianity, Sociology of ReligionBook Topic:Pentecostal & CharismaticSize:9.21 x 6.14 x 0.54 inchesWeight:0.363Product ID:SC04ZAZB4E
Using the concept of a "religious market", this volume explores how African Traditional Religions and churches within Prophetic Pentecostalism in Zimbabwe seek to attract and retain members and clients.
Chapters provide extensive coverage of two of the leading churches, namely, Emmanuel Makandiwa's United Family International Church (UFIC) and Walter Magaya's Prophetic Healing and Deliverance Ministries (PHD). Contributors also explore the strategies adopted by Pentecostalism in general, while others focus on African Traditional Religions. They show that although Prophetic Pentecostalism has gained a significant share of the market in Zimbabwe and in Southern Africa in general, it is not without controversy. In particular, it has been associated with the abuse of women and exploiting members and clients for financial gain. Innovation and Competition in Zimbabwean Pentecostalism is an important contribution to understanding the marketization of religion.Languages:EnglishPublisher:Bloomsbury AcademicISBN-13:9781350213272ISBN-10:1350213276UPC:9781350213272Book Category:Religion, Social ScienceBook Subcategory:Christianity, Sociology of ReligionBook Topic:Pentecostal & CharismaticSize:9.21 x 6.14 x 0.54 inchesWeight:0.363Product ID:SC04ZAZB4E
Ezra Chitando is Professor of History and Phenomenology of Religion at the University of Zimbabwe, and Theology Consultant on HIV and AIDS for the World Council of Churches.
Publisher: Bloomsbury Academic
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