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Influencia (Influence, the Psychology of Persuasion): La Psicología de la Persuasión (the Persuasion Psychology)

Influencia (Influence, the Psychology of Persuasion): La Psicología de la Persuasión (the Persuasion Psychology) - Paperback

by Robert B. Cialdini
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Availability:In StockContributor:Robert B. CialdiniPublish date:11/15/2022Pages:576
Languages:SpanishPublisher:HarperCollinsISBN-13:9788491396901ISBN-10:849139690XUPC:9788491396901Book Category:Psychology, Self-HelpBook Subcategory:Social Psychology, Personal GrowthBook Topic:SuccessSize:8.50 x 5.50 x 1.28 inchesWeight:0.722Product ID:SCFJ8PRY2M
Tienes en tus manos la obra maestra de la persuasión. Un libro extraordinario que te ayudará a ser más eficaz en el trabajo y en la vida diaria, a maximizar tu carisma, a mejorar tus relaciones y estrategias para convencer y llegar a acuerdos ventajosos, en definitiva, alcanzar el éxito a todos los niveles. En este manual definitivo, Cialdini explica, con rigor científico y de forma sencilla, cómo provocar en las personas la respuesta deseada y cómo protegerse ante intentos poco éticos de persuasión. Un compendio de sabiduría para convertirte en un hábil influyente.
Languages:SpanishPublisher:HarperCollinsISBN-13:9788491396901ISBN-10:849139690XUPC:9788491396901Book Category:Psychology, Self-HelpBook Subcategory:Social Psychology, Personal GrowthBook Topic:SuccessSize:8.50 x 5.50 x 1.28 inchesWeight:0.722Product ID:SCFJ8PRY2M
Cialdini, Robert B.: -

Robert B. Cialdini, PhD is an award-winning behavioral scientist and author. He is the president and CEO of Influence at Work, focusing on live and virtual keynotes, streaming and online corporate training.

In acknowledgement of his outstanding research achievements and contributions in behavioral science, Dr. Cialdini was elected to the American Academy of Arts & Sciences and the National Academy of Sciences. He has over 230 professional and scientific publications. Robert Cialdini is Regents' Professor Emeritus of Psychology and Marketing at Arizona State University.

Dr. Cialdini is known as the foundational expert in the science of influence and how to apply it ethically in business and elsewhere, and his Principles of Persuasion have become the cornerstone for any organization serious about increasing their effectiveness in sales, leadership, marketing, management and communication. He is a three-time New York Times bestselling author, with more than 5 million copies sold throughout the world. He is frequently referred to as the "Godfather of Influence."

Publisher: HarperCollins

Contributor(s)

Robert B. Cialdini

Author

Robert B. Cialdini

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