Individual interviews and group meetings - Paperback
by Salima Jazi
$41.99
$45.00
-7%Quantity
01
Pay over time for orders over $35.00 with
Languages:EnglishPublisher:Our Knowledge PublishingISBN-13:9786205275221ISBN-10:6205275228UPC:9786205275221Book Category:Business & EconomicsBook Subcategory:MarketingSize:9.00 x 6.00 x 0.12 inchesWeight:0.2006Product ID:SCD1JX4NJA
Individual interviews and focus groups are two of the most common qualitative market research tools used by marketing practitioners and researchers. This guide provides a comprehensive presentation of their methodological processes. The boxes and examples make it easy to understand and master the fundamentals of conducting these tools.Thanks to its innovative approach, this guide will allow students and practitioners to discover these two approaches and to learn how to apply them to the study of various problems related to consumer behavior.
Languages:EnglishPublisher:Our Knowledge PublishingISBN-13:9786205275221ISBN-10:6205275228UPC:9786205275221Book Category:Business & EconomicsBook Subcategory:MarketingSize:9.00 x 6.00 x 0.12 inchesWeight:0.2006Product ID:SCD1JX4NJA
Free shipping on orders over $75. Standard shipping takes 3-7 business days. Returns accepted within 30 days of purchase.