Imperfect Environmentalism- Revolutionizing Every Transaction Into Climate Action - Paperback

Mehra, Nidhi: - Nidhi Mehra and Koushik Sur are the co-founders of Myplan8(R), a climate intelligence company working at the intersection of sustainability, finance, technology, and human behaviour. Nidhi is a marketer by training and instinct, with over two decades of experience shaping consumer behaviour across digital, fintech, and growth-driven ecosystems. Her journey into sustainability emerged from a critical realisation: the same systems that drive convenience and consumption could be redesigned to drive awareness and responsibility.Together, they believe climate action does not begin with perfection, but with participation. *Imperfect Environmentalism* is their shared attempt to reframe climate responsibility as something embedded in everyday choices-and every transaction.Sur, Koushik: - Nidhi Mehra and Koushik Sur are the co-founders of Myplan8(R), a climate intelligence company working at the intersection of sustainability, finance, technology, and human behaviour.Koushik is a product builder and certified financial planner with deep expertise in fintech, financial systems, and data-led decision-making. His work has consistently focused on translating complex financial intelligence into practical tools that people and institutions can actually use.Together, they believe climate action does not begin with perfection, but with participation. *Imperfect Environmentalism* is their shared attempt to reframe climate responsibility as something embedded in everyday choices-and every transaction.