Identity Marketing: How to Create Loyal, Lifelong Fans and a Legendary Brand (No Matter What You Sell or the Size of Your Budget) - Hardcover
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Language:EnglishPublisher:Losomo Inc.ISBN-13:9798218556730UPC:9798218556730Book Category:Business & EconomicsBook Subcategory:Marketing, Entrepreneurship, LeadershipSize:8.00 x 5.00 x 0.81 inchesWeight:1.0119Product ID:SCK8M50AZS
Identity Marketing: How to Create Loyal, Lifelong Fans and a Legendary Brand (No Matter What You Sell or the Size of Your Budget)
Buyers are smart.
They've caught onto our marketing tricks and strategies, and what used to work isn't working anymore.
To survive and thrive in the new era of calculated spending, you must be able to help customers define who they are and deeply connect their identity to your brand.
In Identity Marketing, master Marketer and CEO, Veronica Romney, leads marketers, CEOs, entrepreneurs, and sales...
Language:EnglishPublisher:Losomo Inc.ISBN-13:9798218556730UPC:9798218556730Book Category:Business & EconomicsBook Subcategory:Marketing, Entrepreneurship, LeadershipSize:8.00 x 5.00 x 0.81 inchesWeight:1.0119Product ID:SCK8M50AZS
Romney, Veronica: - For Veronica Romney, marketing is the art and science of ethically persuading someone to say "Yes" to what you have to offer. The daughter of Cuban immigrants, Romney grew up with an entrepreneurial spirit and a fascination for human beings, how we define our identities, and what motivates us to act.With over seventeen years of experience as marketer, giving keynote speeches,...
Publisher: Losomo Inc.
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