Identity as Strategy: How Your Corporate Identity Can Fuel Your Success - Paperback
by Diemen
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Language:EnglishPublisher:Bis PublishersISBN-13:9789063698799ISBN-10:9063698798UPC:9789063698799Book Category:Business & EconomicsBook Subcategory:Marketing, Strategic PlanningSize:9.01 x 6.61 x 0.81 inchesWeight:1.3514Product ID:SC2SSVDGJF
Identity as Strategy: How Your Corporate Identity Can Fuel Your Success
In this book, seasoned identity consultant Stijn van Diemen explores eight strategic perspectives on corporate identity, each illustrated with engaging real-world cases. These cases bring the concepts to life, showing how the strategic models can be applied in different contexts. By following these examples, you'll be better equipped to translate the insights into your own organisation, sector,...
Language:EnglishPublisher:Bis PublishersISBN-13:9789063698799ISBN-10:9063698798UPC:9789063698799Book Category:Business & EconomicsBook Subcategory:Marketing, Strategic PlanningSize:9.01 x 6.61 x 0.81 inchesWeight:1.3514Product ID:SC2SSVDGJF
Stijn van Diemen has over 30 years of experience tackling strategic identity challenges across various sectors. With extensive consulting expertise in healthcare, education, government, ICT, digital platforms, and business services, both in the Netherlands and internationally, he has helped more than a hundred organisations, sectors, and regions define and project their identity to build a...
Publisher: Bis Publishers
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