How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns - Paperback
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How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns
Pulitzer Prize nominated journalist Wendy Melillo authors the first book to explore the history of the Ad Council and the campaigns that brought public service announcements to the nation through the mass media.
How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns details how public service advertising campaigns became part of our national conversation and...
Wendy Melillo is an assistant professor in the School of Communication at American University. As a staff writer for The Washington Post she earned a Pulitzer Prize nomination, a Penney-Missouri Newspaper Award, and a White House Correspondents' Association award. For nearly a decade, Melillo was the Washington, DC, bureau chief and senior writer for Adweek, where she covered product and...
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