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How Is Everything?: Why the Future Belongs to Those Who Scale Just Enough

How Is Everything?: Why the Future Belongs to Those Who Scale Just Enough - Paperback

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Availability:In StockContributor:Greg CornesPublish date:2/21/2026Pages:222
Language:EnglishPublisher:Greater Good PressISBN-13:9780473771188ISBN-10:473771187UPC:9780473771188Book Category:Business & EconomicsBook Subcategory:Entrepreneurship, Motivational, Small BusinessSize:9.21 x 6.14 x 0.60 inchesWeight:0.9304Product ID:SC0RYQEFPB

At a time when culture tells us that scale, attention, and relentless growth are the only metrics that matter, this book asks a different question: What if bigger isn't always better? What if success doesn't require losing yourself in the process?

In How Is Everything? café founder Greg Cornes offers a rare look behind the counter and into the decisions, pressures, mistakes, and principles that shaped the growth of Goodness Gracious - from a small neighbourhood space to a multi-site business serving hundreds of people a day.

This is not a hustle story. It's a book about designing work that works: systems that create freedom, leadership that holds steady under pressure, clarity in chaos, and the shift from chasing more to choosing enough.

Blending personal story with practical insight, Greg shows that a well-run small business can be both sustainable and deeply human.

Language:EnglishPublisher:Greater Good PressISBN-13:9780473771188ISBN-10:473771187UPC:9780473771188Book Category:Business & EconomicsBook Subcategory:Entrepreneurship, Motivational, Small BusinessSize:9.21 x 6.14 x 0.60 inchesWeight:0.9304Product ID:SC0RYQEFPB
Cornes, Greg: - "Greg Cornes is a hospitality entrepreneur and founder-operator of Goodness Gracious, a café group built on clarity, culture, and intentional growth. For more than a decade he has led teams, opened sites, and refined systems that keep the business - and the life around it - in balance. How Is Everything? is his first book. He lives in Auckland, New Zealand with his wife and two children."
Publisher: Greater Good Press

Contributor(s)

Greg Cornes

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