How Brands Grow: What Marketers Don't Know - Hardcover
by Byron Sharp
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Language:EnglishPublisher:Oxford University PressISBN-13:9780195573565ISBN-10:195573560UPC:9780195573565Book Category:Business & EconomicsBook Subcategory:Consumer Behavior, Entrepreneurship, MarketingBook Topic:ResearchAward:2012 Axiom Business Book Awards Bronze Medal Winner - Advertising/Marketing AwardSize:9.20 x 6.30 x 0.90 inchesWeight:1.3316Product ID:SCRXJM8SSV
How Brands Grow: What Marketers Don't Know
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present...
Language:EnglishPublisher:Oxford University PressISBN-13:9780195573565ISBN-10:195573560UPC:9780195573565Book Category:Business & EconomicsBook Subcategory:Consumer Behavior, Entrepreneurship, MarketingBook Topic:ResearchAward:2012 Axiom Business Book Awards Bronze Medal Winner - Advertising/Marketing AwardSize:9.20 x 6.30 x 0.90 inchesWeight:1.3316Product ID:SCRXJM8SSV
Professor Byron Sharp is the Director of the Ehrenberg-Bass Institute for Marketing Science at the University of South Australia. The Institute's fundamental research is used and financially supported by many of the world's leading corporations including Coca-Cola, Kraft, Kellogg's, British Airways, Procter & Gamble, Nielsen, TNS, Turner Broadcasting, Network Ten, Simplot, Mars and many...
Publisher: Oxford University Press
Awards
🏆 2012 Axiom Business Book Awards Bronze Medal Winner - Advertising/Marketing Award
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