How Brands Become Icons: The Principles of Cultural Branding - Hardcover
by D. B. Holt
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Language:EnglishPublisher:Harvard Business Review PressISBN-13:9781578517749ISBN-10:1578517745UPC:9781578517749Book Category:Business & EconomicsBook Subcategory:Marketing, Advertising & PromotionSize:9.40 x 6.42 x 1.08 inchesWeight:1.2412Product ID:SCT5N7FQW8
How Brands Become Icons: The Principles of Cultural Branding
Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen,...
Language:EnglishPublisher:Harvard Business Review PressISBN-13:9781578517749ISBN-10:1578517745UPC:9781578517749Book Category:Business & EconomicsBook Subcategory:Marketing, Advertising & PromotionSize:9.40 x 6.42 x 1.08 inchesWeight:1.2412Product ID:SCT5N7FQW8
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