Housework and Housewives in American Advertising: Married to the Mop - Paperback
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Availability:In StockContributor:Jessamyn NeuhausTheme:Chronological Period/19th Century, Chronological Period/20th Century, Chronological Period/21st Century, Chronological Period/Modern, Sex & Gender/FemininePublish date:12/4/2015Pages:273
Languages:EnglishPublisher:Palgrave MacMillanISBN-13:9781349296187ISBN-10:134929618XUPC:9781349296187Book Category:Social Science, Business & EconomicsBook Subcategory:Women's Studies, Media Studies, Advertising & PromotionSize:8.50 x 5.50 x 0.60 inchesWeight:0.336Product ID:SCDQA3X50P
An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.
Languages:EnglishPublisher:Palgrave MacMillanISBN-13:9781349296187ISBN-10:134929618XUPC:9781349296187Book Category:Social Science, Business & EconomicsBook Subcategory:Women's Studies, Media Studies, Advertising & PromotionSize:8.50 x 5.50 x 0.60 inchesWeight:0.336Product ID:SCDQA3X50P
Jessamyn Neuhaus is Associate Professor of History at SUNY Plattsburgh, USA. An avid consumer and scholar of popular culture, she is the author of Manly Meals and Mom's Home Cooking: Cookbooks and Gender in Modern America, as well as numerous publications in scholarly journals and anthologies.
Publisher: Palgrave MacMillan
Edition
2011 Edition
Contributor(s)
Author
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