High Concept: Movies and Marketing in Hollywood - Paperback
Pay over time for orders over $35.00 with
High Concept: Movies and Marketing in Hollywood
Steven Spielberg once said, "I like ideas, especially movie ideas, that you can hold in your hand. If a person can tell me the idea in twenty-five words or less, it's going to make a pretty good movie." Spielberg's comment embodies the essence of the high concept film, which can be condensed into one simple sentence that inspires marketing campaigns, lures audiences, and separates success from...
A former market research analyst in the film industry, Justin Wyatt is an associate professor of communication studies, journalism, and film/media at the University of Rhode Island. He holds a Ph.D. in film and television studies from UCLA.
Contributor(s)
Author
Free shipping on orders over $75. Standard shipping takes 3-7 business days. Returns accepted within 30 days of purchase.