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Hidden WOMBAT: How Executives Innovate Without the Waste of Money, Brains, and Time

Hidden WOMBAT: How Executives Innovate Without the Waste of Money, Brains, and Time - Hardcover

by Topher Kinsella, Rush Bartlett
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Availability:In StockContributor:Topher Kinsella, Rush BartlettPublish date:2023-11-09Pages:188
Language:EnglishPublisher:Wombat InnovationISBN-13:9798989247615ISBN-10:8989247616UPC:9798989247615Book Category:Business & EconomicsBook Subcategory:Marketing, DevelopmentBook Topic:Research, Sustainable DevelopmentSize:8.50 x 5.50 x 0.56 inchesWeight:0.851Product ID:SCRXKYNVPV

Good ideas are killing great companies.

A waste of money, brains, and time (WOMBAT) is guaranteed if your company thinks product first, market second.

Every late-stage failure, every pivot, is a testament to this. When you're wrong about the market, you cannot be right about the product, so how do we fix this fundamental error?

Needs-Driven Innovation (NDI)-inspired by Stanford University's Biodesign program-turns the typical innovation process on its head. Instead of failing with product-market fit, NDI discovers market-product fit. Every time.

Reversing the accepted dogma, NDI eliminates hidden WOMBATs so that every great market finds its great idea.




Language:EnglishPublisher:Wombat InnovationISBN-13:9798989247615ISBN-10:8989247616UPC:9798989247615Book Category:Business & EconomicsBook Subcategory:Marketing, DevelopmentBook Topic:Research, Sustainable DevelopmentSize:8.50 x 5.50 x 0.56 inchesWeight:0.851Product ID:SCRXKYNVPV
Publisher: Wombat Innovation

Contributor(s)

Topher Kinsella, Rush Bartlett

Author

Topher Kinsella, Rush Bartlett

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