Hello $FirstName: Profiting from Personalization. How putting people's first name in emails is only the first step towards customer cent - Paperback
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Language:EnglishPublisher:Omnichannel InstituteISBN-13:9788797442807ISBN-10:8797442801UPC:9788797442807Book Category:Business & EconomicsBook Subcategory:Marketing, International, E-CommerceBook Topic:Direct, Marketing, Digital MarketingSize:9.21 x 6.14 x 0.71 inchesWeight:0.8201Product ID:SCT0SD6WZV
Hello $FirstName: Profiting from Personalization. How putting people's first name in emails is only the first step towards customer cent
The title of this book Hello $FirstName is a reference to what could very well be the most common example of Personalization in the world. The personalized salutation of often used in an email or a LinkedIn connection request. However, as this book will show, there is much more to personalization than putting people's first name into a subject line.
The book is aimed at all marketers working with...
Language:EnglishPublisher:Omnichannel InstituteISBN-13:9788797442807ISBN-10:8797442801UPC:9788797442807Book Category:Business & EconomicsBook Subcategory:Marketing, International, E-CommerceBook Topic:Direct, Marketing, Digital MarketingSize:9.21 x 6.14 x 0.71 inchesWeight:0.8201Product ID:SCT0SD6WZV
Publisher: Omnichannel Institute
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