Health Program Planning, Implementation, and Evaluation: Creating Behavioral, Environmental, and Policy Change - Paperback
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Health Program Planning, Implementation, and Evaluation: Creating Behavioral, Environmental, and Policy Change
A time-tested, landmark approach to health promotion and communication projects and everything that goes into making them successful.
For more than 40 years, the PRECEDE-PROCEED model, developed in the early 1970s by Lawrence W. Green and first published as a text in 1980 with Marshall W. Kreuter, Sigrid G. Deeds, and Kay B. Partridge, has been effectively applied worldwide to address a broa...
Lawrence W. Green is professor emeritus of epidemiology and biostatistics at the University of California at San Francisco's School of Medicine. Andrea Carlson Gielen is a professor of health, behavior, and society at the Johns Hopkins Bloomberg School of Public Health. Judith M. Ottoson is a former associate professor at the Andrew Young School of Policy Studies at Georgia State University as...
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