Hbr's 10 Must Reads on Business Model Innovation (with Featured Article Reinventing Your Business Model by Mark W. Johnson, Clayton M. Christensen, an - Hardcover
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Hbr's 10 Must Reads on Business Model Innovation (with Featured Article Reinventing Your Business Model by Mark W. Johnson, Clayton M. Christensen, an
This book provides the essential ideas on how both startups and incumbent businesses can generate new business models, develop digital business models, and innovate within existing business models.
Leading experts such as Clayton Christensen, Vijay Govindarajan, Steve Blank, Mark W. Johnson, and Rita Gunther McGrath provide the insights and advice you need to:
- Build a new business in an...
Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 13 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more...
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