Halal and Islamic Tourism: Exploring the Landscape and the Muslim Traveller's Journey - Paperback
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Informs the tourism industry how to better respond to the specific needs and values of this important and growing market.
This book provides a comprehensive exploration of Halal and Islamic tourism in the contemporary travel industry, alongside an in-depth analysis of the unique characteristics of Muslim tourists, offering insights into faith-informed journeys. It presents the principles, significance and growth of Halal and Islamic tourism, with an emphasis on the role of Maqasid al-Shari'ah in shaping this type of tourism.
The volume examines Muslim travellers' motivations, experiences and preferences, with a special focus on Muslim women travellers. It also offers perspectives on how sustainability practices, emerging trends and technology can enrich and transform the future of Halal and Islamic tourism.
Hera Oktadiana is an academic and researcher at the Trisakti Institute of Tourism, Indonesia, an Adjunct Associate Professor at Griffith University and James Cook University, Australia and an Adjunct Professor at the University of Brawijaya, Indonesia. She is also the founder of the Halal, Sustainability and Inclusive Tourism (HaSIM) Forum and Muslim Women in Tourism and Hospitality. Her research interests include tourist behaviour, Muslim tourists, Halal and Islamic tourism, tourism education and sustainable tourism.
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