Hacking the Human Mind: The Behavioral Science Secrets Behind 17 of the World's Best Brands - Paperback
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Availability:In StockContributor:Richard Shotton, Michaelaaron FlickerPublish date:9/30/2025Pages:224
Language:EnglishPublisher:Harriman HouseISBN-13:9781804091326ISBN-10:1804091324UPC:9781804091326Book Category:Business & EconomicsBook Subcategory:Marketing, Consumer Behavior, Advertising & PromotionBook Topic:DirectSize:8.42 x 5.50 x 0.61 inchesWeight:0.5313Product ID:SCAQHZJFD2
Hacking the Human Mind: The Behavioral Science Secrets Behind 17 of the World's Best Brands
"A book for the ages." --Rory Sutherland, Author, Alchemy
How did the world's best brands get so big? They had more than great products -- they hacked the human mind. This book reveals their secrets. Richard Shotton (The Choice Factory, The Illusion of Choice) and 9x CEO MichaelAaron Flicker take a look at the behavioral science underpinning the success of 17 leading brands, including Apple,...Language:EnglishPublisher:Harriman HouseISBN-13:9781804091326ISBN-10:1804091324UPC:9781804091326Book Category:Business & EconomicsBook Subcategory:Marketing, Consumer Behavior, Advertising & PromotionBook Topic:DirectSize:8.42 x 5.50 x 0.61 inchesWeight:0.5313Product ID:SCAQHZJFD2
Richard Shotton is the founder of the behavioral science consultancy Astroten. He is also the author of The Choice Factory, a book on applying behavioral science to marketing. It has sold 85,000+ copies, a 4.6 rating on Amazon, and has been translated into 15 languages. It won best sales and marketing book at the 2019 Business Book Awards. He built upon these ideas in The Illusion of Choice...
Publisher: Harriman House
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