Hacking Advertising: How We Learned to Make Ads Without the Agency (and You Can Too) - Hardcover
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Hacking Advertising: How We Learned to Make Ads Without the Agency (and You Can Too)
Learn How You Can Make World-Class Advertising Without an Ad Agency
In Hacking Advertising, Jon Sneider shows how businesses and brands can adopt a straight-to-production approach that results in better ad creative, on much faster timelines, with significantly more cost-effective solutions.
Creative production is the future. Marketing professionals and entrepreneurs will learn how to adopt this...
Raised in Boston during the '70s and '80s, Jon Sneider moved west to study at Colorado College, graduating with a degree in Comparative Literature in 1991. After a brief stint in Telluride, he returned to Boston to begin a career in marketing, cutting his teeth selling Wave Radios for Bose over the phone. His knack for sales saw him manage a $20-million sales team while earning his MBA at night....
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