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Guerrilla Marketing Excellence: The 50 Golden Rules for Small-Business Success

Guerrilla Marketing Excellence: The 50 Golden Rules for Small-Business Success - Paperback

by Jay Conrad Levinson
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Availability:In StockContributor:Jay Conrad LevinsonSeries:Guerrilla MarketingPublish date:1/18/1993Pages:224
Language:EnglishPublisher:Harper BusinessISBN-13:9780395608449ISBN-10:395608449UPC:9780395608449Book Category:Business & EconomicsBook Subcategory:Marketing, Small Business, Business CommunicationBook Topic:DirectSize:8.90 x 5.90 x 0.50 inchesWeight:0.7518Product ID:SCPTQZ5CXC

Guerrilla Marketing Excellence explains fifty rules aimed at fine-tuning your marketing style. It includes information on the uses of video, television distribution, networking effectiveness, and marketing combinations in an increasingly competitive business climate.

Language:EnglishPublisher:Harper BusinessISBN-13:9780395608449ISBN-10:395608449UPC:9780395608449Book Category:Business & EconomicsBook Subcategory:Marketing, Small Business, Business CommunicationBook Topic:DirectSize:8.90 x 5.90 x 0.50 inchesWeight:0.7518Product ID:SCPTQZ5CXC
Levinson, Jay Conrad: -

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

Publisher: Harper Business

Contributor(s)

Jay Conrad Levinson

Author

Jay Conrad Levinson

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