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Guerrilla Advertising

Guerrilla Advertising - Paperback

by Jay Conrad Levinson
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Availability:In StockContributor:Jay Conrad LevinsonSeries:Guerrilla MarketingPublish date:6/8/1994Pages:304
Language:EnglishPublisher:Harper BusinessISBN-13:9780395687185ISBN-10:395687187UPC:9780395687185Book Category:Business & EconomicsBook Subcategory:Advertising & Promotion, Small Business, MarketingBook Topic:ResearchSize:9.02 x 6.00 x 0.80 inchesWeight:0.7915Product ID:SCX5B6XXBK

In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.

Language:EnglishPublisher:Harper BusinessISBN-13:9780395687185ISBN-10:395687187UPC:9780395687185Book Category:Business & EconomicsBook Subcategory:Advertising & Promotion, Small Business, MarketingBook Topic:ResearchSize:9.02 x 6.00 x 0.80 inchesWeight:0.7915Product ID:SCX5B6XXBK
Levinson, Jay Conrad: -

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

Publisher: Harper Business

Contributor(s)

Jay Conrad Levinson

Author

Jay Conrad Levinson

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