Growth Data Analytics Playbook: The Modern Guide to Finding, Measuring, and Scaling Product-Market Fit - Paperback

Li, Mengying: - Mengying Li is a data science and growth strategist who leads data strategy and drives Product-Led Growth (PLG) at Braintrust. She has held impactful data and growth roles at Notion, MotherDuck, Meta, and Microsoft, driving key initiatives to accelerate product and growth outcomes. Mengying advises early-stage startups as an angel investor and scout for Andreessen Horowitz (a16z), supporting founders on their growth journeys.Kumar, Joe: - Joe Kumar is a senior staff data engineer at Meta with over ten years of experience transforming complex data into strategic insights. He has authored comprehensive playbooks on product analytics, product-market fit, and growth analytics, driving impact across priority products. Joe shapes Meta's analytical landscape by scaling these playbooks through tooling, automation, and innovative data practices.Sun, Yuzheng: - Yuzheng Sun, PhD, is a staff data scientist at Statsig.com. He drives best practices in product growth and experimentation, drawing on experience from Tencent, Meta, and Amazon. With over 300,000 online followers and over 200 prominent podcast guests, Yuzheng stands out as a leading voice in data and growth.