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Green Marketing: Opportunity for Innovation

Green Marketing: Opportunity for Innovation - Paperback

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Availability:In StockContributor:Jacquelyn A. OttmanPublish date:4/23/2004Pages:288
Languages:EnglishPublisher:Booksurge PublishingISBN-13:9781594570780ISBN-10:1594570787UPC:9781594570780Book Category:Business & EconomicsBook Subcategory:Marketing, ManagementSize:9.02 x 5.98 x 0.60 inchesWeight:0.386Product ID:SCAR7QGCQB
Hailed as "definitive text on the subject" by the American Marketing Association, this groundbreaking book written by the pioneer in green marketing will tell you what you need to know to develop and market products to the growing legions of environmentally conscious consumers.
Languages:EnglishPublisher:Booksurge PublishingISBN-13:9781594570780ISBN-10:1594570787UPC:9781594570780Book Category:Business & EconomicsBook Subcategory:Marketing, ManagementSize:9.02 x 5.98 x 0.60 inchesWeight:0.386Product ID:SCAR7QGCQB
Publisher: Booksurge Publishing

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2nd Edition

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