Great Times Down South: Deep South Tourism Promotion in the Carter Era - Hardcover
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Great Times Down South: Deep South Tourism Promotion in the Carter Era
Great Times Down South examines advertising materials from 1976 to 1981, including brochures, booklets, advertisements, and radio and TV spots, used by state tourism bureaus in Alabama, Georgia, Mississippi, and South Carolina. The chosen period, known as the Carter era, marked "southern fashion" and economic prosperity in the Sunbelt.
Analyzing the strategies, rhetoric, images, and themes...GUILIANO SANTANGELI VALENZANI has taught
U.S. history at various Italian universities. He has published several articles in both English and Italian on the history of American tourism, including "La sfida sul ruolo del turismo negli Stati Uniti: lo scontro dimenticato dei turbolenti anni Settanta" in Acoma and "Advertising the Deep South in 2018: An Analysis of Destination Image through...
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