Goliath Strikes Back: How Traditional Retailers Are Winning Back Customers from Ecommerce Startups - Paperback
$25.99
$34.99
-26%Quantity
01
Pay over time for orders over $35.00 with
Language:EnglishPublisher:ApressISBN-13:9781484265185ISBN-10:1484265181UPC:9781484265185Book Category:Business & EconomicsBook Subcategory:Marketing, Corporate Finance, Strategic PlanningBook Topic:Research, Venture CapitalSize:9.21 x 6.14 x 0.41 inchesWeight:0.6107Product ID:SC2V7GVC04
Goliath Strikes Back: How Traditional Retailers Are Winning Back Customers from Ecommerce Startups
Capturing the ecommerce edge in customer growth and retention has been a decades-long battle between eRetail startups and large traditional retailers. The two face different sets of challenges and those challenges are constantly evolving in our digital world. Goliath Strikes Back: How Traditional Retailers Are Winning Back Customers from Ecommerce Startups expands on this current industry shift...
Language:EnglishPublisher:ApressISBN-13:9781484265185ISBN-10:1484265181UPC:9781484265185Book Category:Business & EconomicsBook Subcategory:Marketing, Corporate Finance, Strategic PlanningBook Topic:Research, Venture CapitalSize:9.21 x 6.14 x 0.41 inchesWeight:0.6107Product ID:SC2V7GVC04
Peter S. Cohan is Lecturer of Strategy at Babson College where he teaches strategy and entrepreneurship to undergraduate and MBA students. He is the founding principal of Peter S. Cohan & Associates, a management consulting and venture capital firm. He has completed over 150 growth-strategy consulting projects for global technology companies and invested in seven startups--three of which were...
Publisher: Apress
Contributor(s)
Author
Free shipping on orders over $75. Standard shipping takes 3-7 business days. Returns accepted within 30 days of purchase.