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Go to Market: The Marketing and Scaling Blueprint for Startups

Go to Market: The Marketing and Scaling Blueprint for Startups - Paperback

by Joana Inch
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Availability:In StockContributor:Joana InchPublish date:12/1/2020Pages:182
Languages:EnglishPublisher:Rethink PressISBN-13:9781781335031ISBN-10:1781335036UPC:9781781335031Book Category:Business & EconomicsBook Subcategory:Entrepreneurship, E-CommerceBook Topic:Digital Marketing, Small BusinessSize:8.50 x 5.50 x 0.39 inchesWeight:0.218Product ID:SCVP40332W

Startup founders are forward-thinking innovators but often fail when it's time to go to market. Their biggest challenge is to identify the right consumer, communicate the benefits of their offering and implement consistent, growth-driven campaigns that fill a predictable recurring pipeline.

Joana Inch's proven strategies help startups find the right niche, construct a message that resonates, and implement digital campaigns that generate consistent revenue. She provides a practical step-bystep framework for building a solid foundation of proven digital marketing and content marketing campaigns, as well as all the necessary touchpoints and platforms for breaking into the market and scaling. Discover how to:

- Nail your niche and write copy that cuts through

- Construct your buyer journey from awareness to customer

- Discover the best digital marketing channels to use for your business

- Create a predictable recurring pipeline

- Scale and go global

Languages:EnglishPublisher:Rethink PressISBN-13:9781781335031ISBN-10:1781335036UPC:9781781335031Book Category:Business & EconomicsBook Subcategory:Entrepreneurship, E-CommerceBook Topic:Digital Marketing, Small BusinessSize:8.50 x 5.50 x 0.39 inchesWeight:0.218Product ID:SCVP40332W
Inch, Joana: - Joana Inch has dedicated fifteen years to implementing digital growth strategies in the Tech and SaaS space, with ten years as founder of her own digital marketing agency, Hat Media. She is passionate about helping enterprise clients and startups alike cut through, scale and grow through new and innovative digital strategies. Find Joana at hatmedia.com.au
Publisher: Rethink Press

Contributor(s)

Joana Inch

Author

Joana Inch

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