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Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing

Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing - Hardcover

by D. Sutton
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Availability:In StockContributor:D. SuttonPublish date:2009-10-13Pages:210
Language:EnglishPublisher:Palgrave MacMillanISBN-13:9780230611740ISBN-10:230611745UPC:9780230611740Book Category:Business & EconomicsBook Subcategory:Corporate & Business History, Advertising & Promotion, MarketingSize:8.30 x 5.60 x 0.70 inchesWeight:0.7518Product ID:SCWBFFKQM7
Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.
Language:EnglishPublisher:Palgrave MacMillanISBN-13:9780230611740ISBN-10:230611745UPC:9780230611740Book Category:Business & EconomicsBook Subcategory:Corporate & Business History, Advertising & Promotion, MarketingSize:8.30 x 5.60 x 0.70 inchesWeight:0.7518Product ID:SCWBFFKQM7
DENISE H. SUTTON has worked in higher education in New York City, USA, as a professor and administrator and at the Harlem Children's Zone as Director of Communications.
Publisher: Palgrave MacMillan

Edition

2009 Edition

Contributor(s)

D. Sutton

Author

D. Sutton

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