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Giants of Enterprise: Seven Business Innovators and the Empires They Built

Giants of Enterprise: Seven Business Innovators and the Empires They Built - Paperback

by Richard S. Tedlow
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Availability:In StockContributor:Richard S. TedlowPublish date:2003-07-01Pages:544
Language:EnglishPublisher:Harper BusinessISBN-13:9780066620367ISBN-10:66620368UPC:9780066620367Book Category:Business & EconomicsBook Subcategory:Leadership, Corporate & Business History, Free Enterprise & CapitalismSize:8.05 x 5.31 x 1.32 inchesWeight:0.9612Product ID:SCDD7TAGYA

Seven business innovators and the empires they built.

The pre-eminent business historian of our time, Richard S. Tedlow, examines seven great CEOs who successfully managed cutting-edge technology and formed enduring corporate empires.

With the depth and clarity of a master, Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times:

. George Eastman and his invention of the Kodak camera;

. Thomas Watson of IBM;

. Henry Ford and his automobile;

. Charles Revson and his use of television advertising to drive massive sales for Revlon;

. Robert N. Noyce, co-inventor of the integrated circuit and founder of Intel;

. Andrew Carnegie and his steel empire;

. Sam Walton and his unprecedented retail machine, Wal-Mart.

Language:EnglishPublisher:Harper BusinessISBN-13:9780066620367ISBN-10:66620368UPC:9780066620367Book Category:Business & EconomicsBook Subcategory:Leadership, Corporate & Business History, Free Enterprise & CapitalismSize:8.05 x 5.31 x 1.32 inchesWeight:0.9612Product ID:SCDD7TAGYA
Tedlow, Richard S.: -

Richard S. Tedlow is the Class of 1949 Professor of Business Administration at the Harvard Business School, where he is a specialist in the history of business. He is the author of Giants of Enterprise: Seven Business Innovators and the Empires They Built. In addition to his teaching and research, Professor Tedlow has consulted and taught both marketing and business history to a variety of companies and organizations.

Publisher: Harper Business

Contributor(s)

Richard S. Tedlow

Author

Richard S. Tedlow

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